Budget supermarket Lidl has annoyed some of its shoppers after introducing a change affecting their shopping.
A popular cash prize game on its app, which allowed customers to save money on their shop at the German supermarket, has changed.
Some shoppers claimed a prize for £20 off their shopping was now a lot more difficult to win.
Lidl, which has branches across Birmingham and the Black Country, says the prize is still available, according to the Mirror.
Loyalty club customers used to receive a free digital scratchcard every time they purchased an item in store, and they would then receive money off their shopping if they won.
But Lidl has now introduced a spin the wheel feature offering a mix of cash and coupons instead.
Customers took to social media to complain.
One wrote: “I enjoyed winning money off my shopping as every bit counts, but the switch to money off items has completely changed things.
“The scheme is not the same and the savings aren’t as great
“None of the coupons are tailored to my shop – despite scanning the app at the till each time I’m in store.
“As a result I can’t use the coupons – so the scheme doesn’t help me at all.”
Another wrote: “@LidlGB’s new spin the wheel thing isn’t nearly as lucrative as the scratchcard feature. Not a sossidge since it was launched!”
Another said: “LidlGB Please bring back the Lidl+ scratchcard. At least a win made me do an extra trip back to Lidl to spend my winnings. Everything I’ve won on spin the wheel has been nothing I’d want to buy (even with the discount win), so no incentive now to pop back for that extra shop.”
A spokesperson for Lidl said: “When the Spin of Surprises was launched on February 4 th , it was communicated to customers with a marketing campaign, including in-store point of sale and website, and we also let Lidl Plus customers know in the app through banners and via email. Our T&Cs were also updated.”
They added that the £20 prize was still available..
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